Welcome to the GibboNet Blog

This is where we share things we like, things that are useful and sometimes useless, things that will help you, things that will inspire you and things that will enlighten you.

Do Email Newsletters Still Work in E-Commerce?

Do email newsletters still work, or are they a thing of the past? See what 17 successful digital marketers have to say about the effectiveness of email newsletters for online stores. Read the full article at MarketingProfs

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119 Facts About Email Marketing [Infographic]

Why is email such a successful marketing channel? It’s widespread, measurable, and easy to customize. Find out more about this ubiquitous channel with these stats, fun facts, and case studies. Read the full article at MarketingProfs

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The Indispensable Welcome Email [Infographic]

Knock, knock. Who’s there? New subscribers. And it’s time to welcome them to your brand. This infographic shares ideas for welcome series and tips for making those first emails impactful. Read the full article at MarketingProfs

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Boost Your Email ROI by Improving Your Copy’s Readability

As an email marketer, you test subject lines and calls to action for optimal performance, but are you submitting your copy to the ultimate test? If you’re not testing it for readability, you may be missing out on clicks, conversions, and revenue. Read…

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Five Tips for Building Better Loyalty Emails

Email is a highly effective channel for delivering loyalty program content and experiences that get your first-time shoppers to stick around–and drive up your customer lifetime value. Read the full article at MarketingProfs

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Which Digital Channels Deliver the Best ROI?

Marketers rank email and social media as the top two digital channels for delivering an excellent return on investment (ROI), according to recent research from GetResponse. Read the full article at MarketingProfs

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Email Engagement Rates by Day of the Week

Emails received on Fridays have the highest average engagement rates (opens, clicks, etc.), and emails received on Saturdays have the highest average conversion rate, according to recent research from Yes Lifecycle Marketing. Read the full article at …

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