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Use this checklist to make sure the copy, imagery, layout, and coding of your emails all help your email campaigns succeed. Read the full article at MarketingProfs

Do email newsletters still work, or are they a thing of the past? See what 17 successful digital marketers have to say about the effectiveness of email newsletters for online stores. Read the full article at MarketingProfs

Finally, some good news for marketers: Consumers’ attention spans when reading email are increasing! But they still aren’t all that long. This infographic by Litmus gives you tips for optimizing emails for short attention spans. Read the full article …

More emails are now opened on mobile devices than via webmail clients or desktop software, according to recent research from Return Path. Read the full article at MarketingProfs

Why is email such a successful marketing channel? It’s widespread, measurable, and easy to customize. Find out more about this ubiquitous channel with these stats, fun facts, and case studies. Read the full article at MarketingProfs

Knock, knock. Who’s there? New subscribers. And it’s time to welcome them to your brand. This infographic shares ideas for welcome series and tips for making those first emails impactful. Read the full article at MarketingProfs

As an email marketer, you test subject lines and calls to action for optimal performance, but are you submitting your copy to the ultimate test? If you’re not testing it for readability, you may be missing out on clicks, conversions, and revenue. Read…

Most Americans are dealing with work emails after office hours, including checking their inboxes on weekends and while on vacation, according to recent research from Reachmail. Read the full article at MarketingProfs

Learn how we marketers can graduate from the tried-and-true daily blast email to take a more personalized, targeted approach–and why it is so critical to our businesses that we do so. Read the full article at MarketingProfs

Consumers say they are most influenced to make purchases from marketing emails by sales/discounts and brand reputation, according to recent research from Yes Lifecycle Marketing. Read the full article at MarketingProfs

Most e-commerce businesses are still being run on email service providers (ESPs) and a patchwork of point solutions, leading to disconnected marketing, fragmented customer experiences, and no way for marketers to understand why and how customers are sh…

Email is a highly effective channel for delivering loyalty program content and experiences that get your first-time shoppers to stick around–and drive up your customer lifetime value. Read the full article at MarketingProfs

Marketers rank email and social media as the top two digital channels for delivering an excellent return on investment (ROI), according to recent research from GetResponse. Read the full article at MarketingProfs

Marketers know they should be following up leads with an email autoresponder sequence. But many don’t know what to write, and so never get around to creating follow-up emails. Use these five approaches to stay top of mind without annoying your prospect…

Emails received on Fridays have the highest average engagement rates (opens, clicks, etc.), and emails received on Saturdays have the highest average conversion rate, according to recent research from Yes Lifecycle Marketing. Read the full article at …