The Effective Guide to Starting Your Own YouTube Channel For Your Business

If you’re reading this, it’s probably because you want to grow your business and see if a YouTube channel could help. And you’re right. A business-focused YouTube channel is a great way to get new customers and keep existing ones engaged with your brand. In fact, there are now more than 1 billion monthly active users on YouTube. This makes it one of the best platforms for businesses of all sizes to reach their target audience in an affordable way. If you want to start a business-oriented YouTube channel for your company, this blog post will give you everything you need to know. Whether you have no experience in video production or are just looking for some advice on how best to set up your channel in the long term, we’ve got some handy tips and tricks for getting started today.

What is a YouTube Channel for Your Business?

A YouTube channel is a special page on the video platform where you can host all of your company’s videos. You can use it to combine your different video strategies and create one place where you can direct viewers to find all their relevant content. When you create a channel, you’ll be able to add custom thumbnails, a profile image, and a written description that explains what your videos are about. You’ll also be able to select a channel name that will help people quickly identify what your content is about.

The Benefits of Launching a Company-Based YouTube Channel

Along with the obvious benefits that come from having your own YouTube channel, there are also some other, less obvious, advantages. Some of the key benefits include: – Visibility: A company-based YouTube channel is a great way to get your brand, name, and products in front of your target audience. A YouTube channel can be shared on other social media platforms, meaning it has the potential to reach a huge number of people. – Easy and Affordable: YouTube is accessible to everyone, regardless of budget, and has a plethora of free tools and resources for businesses of all sizes. There are also many affordable paid options available to help you get the most out of your content. – Consistency: YouTube channels are great for building a consistent content strategy that helps you stay top of mind with your core audience. – Trackable: YouTube analytics can help you discover what works and what doesn’t so you can improve your strategy and content over time.

Step 1: Choose the Type of Content You’ll Produce

Before you jump right into production, you’ll want to decide what type of content you’ll be producing on your channel. The best way to do this is to think about your target audience, the problem you’re trying to solve, and how your products (and services) can help. Ask yourself questions like: Who are your customers? What challenges do they face? How can your product or service help them overcome those challenges? If you’re looking for ideas, here are some video types you could start with: – Product or Service Tutorials: Demonstrate how your products are used or walk new customers through the features and benefits of your service. – Customer Success Stories: Create videos interviewing your most satisfied customers about how your products or services helped them. – Behind-the-Scenes Content: Show your customers what goes on behind the scenes at your company and how employees interact with one another.

Step 2: Find the Right Video Equipment

As with most businesses, investing in the right equipment will help you save money in the long run. If you’re worried about investing in the right gear at the outset, don’t worry. You can always upgrade your equipment later. Here are a few pieces of video equipment you should be sure to purchase before you get into production:

Video Camera

The smartphone has become one of the most popular devices to use for making videos. The wide range of recording options, ease of use and high quality video that smartphones produce make them a great device for creating videos for your business. It is also very easy to upload these videos to your YouTube Channel.

There are many different ways that you can use your smartphone to create videos for your business. You can shoot video using a camera app on your phone, record your screen while you are working on a computer or other device and even record live audio while you are talking on the phone. Each of these types of recordings has different advantages and disadvantages so it is important to choose the method that is right for you. There are many different apps you can use to improve on the existing phone camera features such as Filmic Pro, Pro Cam as well as editing apps such as iMovie, Adobe Rush to name but a few.

That said, if budget permits, a digital DSLR with interchangeable lenses can add a real professional quality to your productions however, if your new to video production your smartphone is a great starting point, you can always upgrade later.


Depending on where you decide to film your videos, you may need lights. They aren’t necessary for every setup, but they can be incredibly useful if you plan on filming inside. Amazon do some great kits from as little as £45 that will help improve the quality of your videos.


While your onboard microphones maybe convenient, poor quality audio is worse than a poor quality picture in my opinion. A good quality external microphone ensures that your viewers can hear you clearly. You can also use a lavalier microphone if you want to clip it to your shirt that can be connected to your smartphone or to your DSLR camera, a USB mic connected directly to your computer if you’re recording using a webcam, or a shotgun mic that you can mount to your camera rig. You can also add your VoiceOver after filming by either recording yourself or maybe employ a VoiceOver artist to the job for you.

Tripods & Gimbals

A shaky video can make people feel dizzy and queasy, which is not what you want when trying to promote your business or tell someone about your products. A tripod or a gimbal will help improve the steadiness of your shots and will give an overall professional quality to your videos. Again these do not have to cost a lot of money and are a worthy investment.

Step 3: Creating, Editing and Producing Videos

Once you’ve chosen your content type and found the right equipment, it’s time to start filming. While some people like to produce their videos entirely on their own, it can be helpful to have an extra set of eyes on your content. Especially if this is the first video you’ve ever produced, having a friend or family member watch your video and give you feedback can be incredibly helpful. Once you’ve finalized your video (and hopefully gotten feedback from a friend or family member), it’s time to move on to editing. Editing your video isn’t something every YouTuber enjoys, but it’s an important part of the production process. The editing process is where you determine how long your video is, what visual elements to include (e.g. text overlays, photos, graphs, etc.), and how you want the content to flow. There are many software applications to choose from when it comes to editing videos and if you’re new to this it is best to start with something simple such as iMovie (Mac OS and iOS) or Adobe Rush (PC, Mac OS and iOS). Filmora is another option and a great alternative to the fore mentioned.

Step 4: Always Be Producing Content

Now that you’re creating great content, you want to do everything in your power to make sure people see it. Depending on your channel, there are a few different options for getting your videos in front of your audience. – Post to Your Own YouTube Channel: Obviously, the best way to get your videos in front of people is to post them to your own channel. You can also use your channel to build an email list by including an opt-in box at the end of each video. – Post Content to Other Popular Channels: Once you’ve built up a small following on your channel, you can start reaching a wider audience by posting your videos to other, more popular channels. Keep in mind that you’ll have to abide by each channel’s posting rules and regulations, so before you start uploading, make sure you’re familiar with the channel’s guidelines.


The promise of YouTube as a marketing channel has been there since the beginning, but only recently has it become accessible and affordable enough for small and medium-sized businesses to take advantage of. If you want to take your marketing strategy to the next level, creating a company-based YouTube channel is a great way to do so. As long as you plan out your content strategy, invest in the right equipment, and always be producing content, there’s no reason why your business can’t thrive on YouTube. Skillshare has some amazing courses that can teach you about filming and getting started with YouTube.

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